Why Hoopers? | Car Dealership | Hoopers VW Durban

Why Choose Hoopers VW Durban?


The Hooper family started their journey in the motor industry back in 1933 when Harold Frederick Hooper opened a car lot in Pietermaritzburg. Two years later he was attracted to the hustle and bustle of Durban's busy port and he moved the car dealership to West Street. He was soon joined by his son, Mickey, who ran the business until his death in 1977. Tim then took control of the company and has been involved ever since. He now fulfils the role of Chairman with his son, Dave, overseeing the day-to-day operations.

During the early years, Hooper Motors operated a General Motors franchise. This changed to Renault in the early 1960s and was followed by the Volkswagen brand in 1968. This has proven to be a wonderful association and continues to this day.



Our car dealership was founded on the premise of "Sales on Service" with the customer at the centre of everything we do. We try to provide a personal touch and our approach to business is one of long-term relationships built on honesty and trust. We enjoy nothing more than sharing a cup of coffee with our customers - many of whom had parents and grandparents that were also customers of ours!


Our Values are:

  • Responsibility and accountability:  We take ownership of our actions and avoid creating false expectations
  • Trust and respect:  We value open communication, diversity and new ideas
  • Unconditional dedication to our customers:  We believe that our customers deserve the very best
  • Ongoing improvement and learning:  We believe in challenging the status quo



The car dealership is managed by a team of highly experienced people who have committed themselves to uphold the company values and ensuring unconditional dedication to our customers. The combined years of service in the motor industry are staggering (over 100 years – Wow!). Our Leadership team is:

  • Tim Hooper: Chairman
  • Dave Hooper: Dealer Principal
  • Brenton Cole: Vehicle Sales
  • Douglas Escreet: Service and Aftersales
  • Etienne Erasmus: Parts
  • Charlene Dakin: F&I
  • Pravesh Rupnarain: Finance and Admin



Hoopers VW Durban is a family-owned business that was established in 1933. For 89 years the VW dealership has been a part of the greater Durban community and it has enjoyed much success thanks to the people of Durban. The Hoopers’ family values and a desire to support worthwhile community initiatives led Dave Hooper to offer support to Sbu Myeni, founder of the Imbeleko Foundation. Her passionate work with the children of the Valley of a Thousand Hills is truly inspiring. Through the Foundation’s after-school educational support programs, a number of the Valley’s children will be empowered and become successful South Africa citizens.

Hoopers wants to help drive the change that is needed in this country. Improved educational outcomes is one of these changes and, through the Imbeleko Foundation, future generations will be given the tools to succeed.

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